This forum is about Eastern European children’s content, with authors, publishers, illustrators and animation artists talking about the complexity of their job. What approaches do we follow in Slovakia, the Czech Republic, Poland and Hungary? Do we know each other’s culture? How much can we learn from each other? What makes children’s content valuable? How do we find the right form for a content or content for a form? What do we think about illustrated children’s books, or animated adaptations of books? What speaks to a youth audience? How saturated are book and children’s film markets? What makes something a product, and what gives it real value?